Last week was the wonderful Eat Drink Blog 2012 Conference in Adelaide organised by a fabulous South Australia based group of bloggers. The bringing together of like minds for a weekend has certainly been one of the highlights of my blogging career, as it reinspired and energised me to lift my blogging game. Of course, I could walk through the days one by one, but since we'd all be asleep by the time the plane touched down in Adelaide, I thought I'd pick the top 5 learnings to share.
1. Sydney pulled the market short straw
I don't quite know how I've made it to Adelaide on a few occasions but never been to the Adelaide Central Market. It's a bit like Central Station in Sydney, that is, not quite in the centre, but now that I know about it, it will be the centre of my next visits to Adelaide. What happened to Sydney in all of this? We ended up with Paddy's Market, selling cheap souvenirs, while Adelaide has this great hub filled with hundreds of vendors collected under the same roof selling their speciality products at what seemed like reasonable prices, creating a real community feel whilst supporting the farmers and growers.
2. Don't gush
Diane Jacobs, an expert in food writing who has written the food writers/bloggers bible, Will Write for Food, (which I can't wait to get my hands on) was the keynote speaker. As well as many other nuggets, her key advice was: don't gush... It's boring. I guess I knew that already, but do have a tendency to rave about things I love, and it would be very easy for me to gush about the Eat Drink Blog Conference, but I'll keep that in check. When I receive the book I have on order right now, I'll be putting my new found food writing knowledge to the test!
3. Write the recipe ingredients in the order they'll be used
One of the themes running through a variety of presentations was that keeping it simple for readers is the key. Readers and, more importantly, our recipe triers, don't want things to be too complicated, or they'll just go elsewhere. I hadn't really actually thought that people would really be trying my recipes, but in case they are, I'd better make them clear. One of the simplest ways to do that is to list out the recipe ingredients in the order they appear in the recipe. I can put that one into practice straight away!
4. Email subscribers are like gold
Stone Soup's presentation. By thinking about what I am wanting my readers to do when they get to my blog, I can hopefully make it a little simpler for readers to engage when they arrive!
5. There really is too much of a good thing
Red Door Bakery, Lunch from the market producers who came in on their day off to feed us at Adelaide Central Market, Coffee from Breville, A Mexican feast from the Hilton, Chocolate fountains from Providore, cheese from Barossa Cheese Company, cakes from the Cupcake Table to mention a few that I can remember! I think it's clear that I'll not make the grade as a competitive eater, but I had a great time trying!
Thanks again to Lambs Ears and Honey; The Hungry Australian; Eating Adelaide; Travelling in MaryJanes; She Cooks, She Gardens; The Natural Foodie; Playing House for organising a memorable, insightful but also fun weekend! And the South Australian Tourist Board for showcasing their beautiful state!